“It’s a perilous time in film exhibition, and there are fewer independent theaters than ever,” says Martin Scorsese.
In a recent New York Times opinion piece, Scorsese had to explain a comment he made in an interview for Empire magazine in October. His comment that “Marvel movies aren’t cinema,” had many in a heated debate.
“What’s not there is revelation, mystery or genuine emotional danger. Nothing is at risk. The pictures are made to satisfy a specific set of demands, and they are designed as variations on a finite number of themes.”
It becomes a confusing topic when discussing selling an art form on a massive scale, art is personal and relatable, but still designed to challenge the onlooker. A product is designed to fulfill a specific need and not necessarily to challenge the user, They tend to find themselves opposed to one another yet, here we are, participating in the business that is entertainment.
There is nothing wrong with a product being easy and enjoyable, after all, this is the intention, The same way there is nothing wrong with enjoying a Starbucks coffee or Mcdonald’s burger, however, sometimes you need a gourmet meal or a high-quality coffee. Art, specifically cinema has been moving towards a style more akin to mass-produced products and although we all love a sugary soda we can’t forget to enjoy a gourmet meal.
The Civic Theatre values the cinematic experience as Martin describes it, and although we strive to provide access to thought-provoking films the industry has lots of big players with specific requirements about how long a film can be out and what it can be split with. This isn’t to say that our mission to show independent films is over in any way shape or form but, that the times we do and our strategy for showing them have changed.
If you’re in search of that ‘gourmet’ style cinema make sure to watch what’s happening during our slower weeks because as it is now, the amount of independent cinema we show has not changed but the times we do has and with your help navigating the changing industry we can continue to do so.